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motion :: ralph lauren 4d

November 11

i can’t even really explain what 4D is, but if you watch the video of the projection show ralph lauren did in new york city last night, you’ll understand. they create a digital environment, with depth, people and movement, project it onto a static facade, and manipulate said facade within the digital fabrication… well, it’s hard to explain, you just have to see it:

it’s hard not to love the combination of space, technology and fashion happening here.

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